About BMX Life

Welcome to BMX Life, your ultimate destination for all things BMX in Melbourne, Australia. Located in the vibrant suburb of Richmond, just 4km from Melbourne CBD, we are your go-to BMX retailer, offering a wide range of products to satisfy your BMX needs.

BMX Life is a family-owned business, operated by brothers Julian and Xavier Millis. With a deep passion for BMX that dates back to the 1980s, we have experienced the thrill of BMX riding in all its forms - from racing to freestyle, dirt jumping, and everything in between. Our journey in the BMX industry has provided us with invaluable knowledge and expertise in design, marketing, distribution, and retail.

At BMX Life, we aim to create a physical and online store that caters to all BMX enthusiasts, regardless of age or riding discipline. Whether you're a seasoned pro, an aspiring racer, a park rider, or a young BMX enthusiast taking their first steps into the world of two-wheeled adventures, we have you covered.

Our extensive product range includes Retro BMX Bikes, Old School BMX Bikes, Race BMX Bikes, Kids BMX Bikes, and BMX Accessories. We understand that different terrains call for different bikes, which is why we offer options suitable for racing, park riding, street shredding, and freestyle tricks. No matter your style or preference, you'll find the perfect BMX bike or accessory to suit your needs.

At BMX Life, we prioritise customer satisfaction and strive to provide a seamless shopping experience both in-store and online. Our knowledgeable staff is always ready to assist you, offering expert advice and guidance to help you make informed decisions. We believe in building strong relationships with our customers, and we value the support and friendships we have cultivated over the years.

Whether you visit our physical store in Richmond or explore our online shop, you can expect top-quality products from trusted brands in the BMX industry. We carefully curate our inventory to ensure that you have access to the latest and greatest BMX gear on the market.

Join us at BMX Life and become a part of our BMX community. Experience the thrill, creativity, and camaraderie that BMX riding brings. No matter where you are on your BMX journey, we are here to support you every step of the way.

Start exploring our collection today and discover the joy of BMX Life!

(In store photography by the legend DISCOURSE)